HOTNOODS packaging

When a product sits in an aisle of millions of other similar products, it must differentiate itself an immediate eye-catching and funny profile. HOTNOODS was designed with a satire language that we normally use in describing a human body to describe the shape of the noodles.


To bring more life to the surface of these noodle packages, the word HOTNOODS is in a thin font that is warped to imitate the slender body of delicious strands of noodles. The structure of the box is simplified to be more compact so that it is portable and easy to store in cupboards. Its lid has a squared tab secures the box by putting a pair of chopsticks through while waiting for the noodles to be ready, which inspired by the Geisha hairpin.