​Brooklyn Book Festival

an identity design

This project was an opportunity to create an identity but also to design a typeface as a challenge for the book festival. Inspired by the the architecture of books, each letter was vectorized to imitate the curvature and the layout of the pages, and they are accented with the impressions of subway system in New York City. In wanting to reflect the composition of a book, paper texture is used for the background of all applications and neon spot colors are used to highlight important information and to decorate.